An advertiser who already has AdWords Conversion Tracking installed wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, the advertiser should review:

An advertiser who already has AdWords Conversion Tracking installed wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, the advertiser should review:

A) the Site Search report within Google Analytics.
B) the average cost-per-conversion of the campaign.
C) the “conversions” column of the Placement Performance report.
D) their clickthrough rate (CTR) for each placement.

Answer: C