An advertiser who sells Java coffee beans has added the keyword ‘Java’ to an ad group. After two weeks, the advertiser runs a Placement Performance Report and notices that the ad is showing up on websites related to JavaScript programming. What should the advertiser do in order to avoid appearing on these irrelevant sites and other sites related to JavaScript programming?

An advertiser who sells Java coffee beans has added the keyword ‘Java’ to an ad group. After two weeks, the advertiser runs a Placement Performance Report and notices that the ad is showing up on websites related to JavaScript programming. What should the advertiser do in order to avoid appearing on these irrelevant sites and other sites related to JavaScript programming?

A) Add negative keywords like “programming” or “Javascript”
B) Add the negative keyword ‘Java’ to the ad group so that the ad will stop appearing on JavaScript sites.
C) Only exclude the irrelevant sites that do not directly mention Java coffee that are appearing in …

Answer: B