An advertiser who sells laptop computers only wants to reach consumers who are ready to make an immediate purchase online. When building the keyword list for an ad group, the advertiser should include:

An advertiser who sells laptop computers only wants to reach consumers who are ready to make an immediate purchase online. When building the keyword list for an ad group, the advertiser should include:

A) exact match keywords such as Crate), (review), or (compare).
B) negative match keywords such as -buy or -purchase.
C) phrase match keywords such as “laptop” or “computer.”
D) negative match keywords such as -review or -comparison.

Answer: D