Christina is an advertiser that wants to drive traffic to her site, has return on investment goals, and is already using AdWords Conversion Tracking. Which bidding strategy is best for Christina?

Christina is an advertiser that wants to drive traffic to her site, has return on investment goals, and is already using AdWords Conversion Tracking. Which bidding strategy is best for Christina?

A) Cost-per-view (CPV)
B) Cost-per-click (CPC)
C) Cost-per-impression (CPM)
D) Cost-per-day (CPD)

Answer: B