One factor the AdWords system uses to calculate an ad’s actual cost-per-click (CPC) is the:

One factor the AdWords system uses to calculate an ad’s actual cost-per-click (CPC) is the:

A) cost-per-thousand impressions (CPM) of the ad showing one position lower on the page.
B) location targeting of the ad showing one position lower on the page.
C) actual cost-per-click (CPC) of the ad showing one position lower on the page.
D) Ad Rank of …

Answer: B