When optimizing for the Google Display Network, a clear call-to-action in the ad text is important to:

When optimizing for the Google Display Network, a clear call-to-action in the ad text is important to:

A) improve the Quality Score of the ad on all Google properties.
B) increase overall impressions for the ad.
C) set expectations for users who are in various stages of the buying cycle
D)identify the traffic to your website that was generated by AdWords ads.

Answer: C