You’ve found that most of your customers initially learned about your brand via a display ad. Which of the following attribution models will give credit to display ads that introduced customers to your brand?

You’ve found that most of your customers initially learned about your brand via a display ad. Which of the following attribution models will give credit to display ads that introduced customers to your brand?

A) Last Non-Direct Click attribution model
B) Last Click attribution model
C) Linear attribution model
D) First Interaction attribution model
E) Position Based attribution model

Answer: C, D