An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

A)  Improve Quality Score and increase cost-per-click (CPC)
B)  Decrease cost-per-click (CPC) and increase daily budget
C)  Decrease cost-per-click (CPC) and decrease daily budget
D)  Improve Quality Score and decrease cost-per-click (CPC)

Answer : Improve Quality Score and increase cost-per-click (CPC)

Reason :

Higher quality ads often lead to higher ad positions, meaning they can show up higher on the page. That's called Ad position, Ad Rank or Quaity Score

To improve your ad position, you can:

  • increase your bid
  • improve the quality of your ads
  • Improve the quality of your computer and mobile landing page experience
  • High cost-per-click (CPC)


Read More at https://support.google.com/adwords/answer/1722122?hl=en