After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?

After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?

§  Ensure that the pop-ups relate to the search
§  Remove all but one of the pop-ups
§  Remove the pop-ups

§  Ensure that the pop-ups get Sean’s attention