An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?

An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?

§  Increase the target CPA bid
§  Set the campaign budget to a 30-day cycle
§  Specify the bid amount for each individual campaign

§  Try a different automated bid strategy