An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?

An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?

Lower bids on keywords with a low clickthrough rate (CTR)
Change keyword match types from exact match to phrase match
Make changes to improve the components of Quality Score

Review impression share data to identify missed opportunities