Small-business owner Marcos set up his AdWords campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?

Small-business owner Marcos set up his AdWords campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?

  • Click the “Automatic keyword refresh” button
  • See the suggestions on the Opportunities tab
  • See the suggestions on the Keywords tab
  • Stick with the current keywords for 2 months to collect enough viable data