You sell chocolate and want to tailor your text ads so they more directly match people's search terms, like "dark chocolate." You use keyword insertion code "We sell {Keyword:Chocolate}". Your headline could look like this:

You sell chocolate and want to tailor your text ads so they more directly match people's search terms, like "dark chocolate." You use keyword insertion code "We sell {Keyword:Chocolate}". Your headline could look like this:

  A)  We Sell chocolate
  B)  We sell dark chocolate
  C)  We Sell Dark Chocolate
  D)  We Sell dard chocolate