What does my client's mean by SEO analysis?

What does my client's mean by SEO analysis?


If they are asking you to do this, they may not know exactly what they need, but may be looking to you to guide them in improving their search engine optimization. You should probably have a conversation with them to learn more about their expectations.

You can start by auditing the site, to see what they’ve implemented so far in terms of on-site SEO. There are online tools that can help with this, though you will want to look at the code as well.

You’ll also need to review their Google Analytics to learn more about the traffic they are getting via search and where they have room for improvement.

Additionally you would likely review the content to make sure it is appropriate to their goals and ask them about any off-site SEO and marketing strategies they have employed to drive traffic to their site.

If you are new to SEO, There are also many other good sites and blogs on the topic. Be sure to avoid any espousing black hat tactics or ideas that seem to good to be true.

Content remains the most important thing in SEO. We are trying to attract people—in our target audience—to our sites. As such we need to make sure that we are easily found via search and that the search results they see will compel them to click through to our sites. Thus we need to offer the content they want and format it in a way that makes it easy for search engines to index.