Your sales manager wants you to focus on explaining the value of your product or service in a way that helps your prospect identify with the pain you solve for. Which of the following is the MOST effective way to accomplish this?

Your sales manager wants you to focus on explaining the value of your product or service in a way that helps your prospect identify with the pain you solve for. Which of the following is the MOST effective way to accomplish this?
  A)  Ask close ended questions.
  B)  Use a static pitch about your product or services’ benefits.
  C)  Ask leading questions.
  D)  Use positioning statements.